The 2026
CR-V TrailSport Hybrid
Paid Social
To launch the 2026 CR-V TrailSport Hybrid on paid social, we created a series of videos to showcase how the most rugged hybrid from Honda can easily fit into your lifestyle.
Both the CR-V and Passport TrailSport paid launches performed so well that Meta placed both projects in a best-in-class spotlight!
Pinterest - Quiz Ad
For our aspirational Pinterest users, we created a quiz ad where they could discover what kind of adventurer they are. Click the image and take it yourself!
Reddit - Freeform Ads
We took to Reddit with two Freeform posts centered around the vehicle's features for a more technical approach, as well as a camping story to show how it's fit to support our audience's adventurous side.
It seems like Redditors were just as excited for the launch as we were. The Camping Story Freeform addelivered 33 million impressions, the most on the platform!
Click either image to dive in.
Art Director: Aimee Hernandez
Creative Director: Sarah May Bates