The Honda Prologue
To launch the first all-electric SUV from Honda with a platform-first approach, we created videos, stills, and a Snapchat lens to put the features within the Prologue EV SUV on full display.
We partnered with Pinterest to create videos that break the fourth wall within user’s feeds and tailored our last video to feel platform-first with playful type and inspirational imagery.
Snapchat
The Snapchat lens we developed was an immersive exploratory experience where users could dive into different Prologue personas to learn about how the features fit best into their lifestyle.
Since LinkedIn users are more likely to use the platform to stay informed or read up on industry articles, these videos were meant to highlight features in a way that feels more like a case study.
To keep our platform-first approach going, we created two different ‘Come With Me’ style videos to show how the Prologue
can seamlessly fit into the lifestyles of our audience.
We took a ‘Day in the Life’ approach to tell the story of a family out and about with their EV SUV.
