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The 2026 Passport TrailSport
(The best part of this project? Getting John Cena to do a British accent on the spot.)
Paid Social Videos
To launch the 2026, fully redesigned Passport TrailSport on paid social, we created a series of videos to highlight how this Honda SUV is the most capable one yet.
Broadcast Cutdowns
We wrote fresh copy and spliced together footage for
broadcast cutdowns custom-fitted for social.
Reddit AMA
On Reddit, we launched an AMA that had over 20 million impressions and exceeded Reddit's question benchmark by 7.6 times. Click the image to read!
Art Director: Aimee Hernandez
Creative Director: Sarah May Bates
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