The Honda Prologue
To launch the first all-electric SUV from Honda with a platform-first approach, we created videos, stills, and a Snapchat lens to put the features within the Prologue EV SUV on full display.
To appeal to the researchers of Reddit, our team focused on creating infotaining videos and stills, mixing lifestyle imagery and product-focused copy.
Since LinkedIn users are more likely to use the platform to stay informed or read up on industry articles, these videos were meant to highlight features in a way that feels more like a case study.
Meta
To keep our platform-first approach going, we created two different ‘Come With Me’ and 'Day in the Life' style videos to show how the Prologue can seamlessly fit into the lifestyles of our audience.
We partnered with Pinterest to create videos that break the fourth wall within user’s feeds and tailored our last video to feel platform-first with playful type and inspirational imagery.​
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Snapchat
The Snapchat lens we developed was an immersive exploratory experience where users could dive into different Prologue personas to learn about how the features fit best into their lifestyle.
Art Directors: Aimee Hernandez & Tanus Yoder
Copywriters: Morgan Willett & Olivia Strauss
Creative Director: Celine Faledam